Cornica — Package Design

Cornica — Package Design

21 April 2016

Natural cosmetic Cornica is the result of research of cosmetic and medicinal properties of wild herbs, berries, fruits, shrubs, roots of Siberia, Sakhalin Island, Russian Far East, Altai, Karelia, the Caucasus and the Ural Mountains. After studying more than thousand of doctor’s homemade cosmetic recipes of XIX–XX centuries was created “Golden series of Russian medicinal herbs” on the basis of which the line of body care products was created.

The agency’s task includes all the stages of creation and output of a new product “on the shelf”, market segmentation, creation of brand platform, verbal identification (naming, tagline, tone), creation of the package and its consumer’s test.

The style of illustrations emphasizes and tells the consumer about naturalness of the product. Color and composition allowed to rebuild and highlight the label in store space.

Cornica brand is for those who appreciates aesthetics and naturalness in all that surrounds them.

Creative director: Mikhail Ankudinov
Art-director: Ilya Tumaikin
Designer: Albina Khasanyanova
3D, retouch: Konstantin Simonov
Illustrations: Evgeniya Trubaeva
Project manager: Anna Raskova
Thanks to Natalia Akimova

Another projects