“Fire Beach” — is widespread format of country vacation in the world, but a unique format for Yekaterinburg. The complex, consisting of beach, restaurants and other entertainment elements, located on the coast of Baltym lake, which is characterized by wonderful nature and convenient access from the city.
In developing of brand the task to agency was to preserve the continuity of the main logo of “Fire” restaurants network, but fill it with a new meaning, more open, light and informal.
The team developed the original inscription of logo with lettering techniques. Formulated visual tone of brand communications expressed in a life photo styles and special colors.
In addition to creating corporate identity, it has been paid great attention to the development of complex navigation that make it understandable and informative.
Art-director: Ilya Tumaikin
Designers: Ilya Tumaikin, Albina Khasanyanova, Konstantin Simonov
Project manager: Anna Raskova