Home Credit Bank adopted the company’s development strategy — orienting to a new level, innovations that the bank is actively introducing in recent years and attracting young audience. We developed a system based on updated logo for visual bank identification for use on the territory of Russia to support these changes.
A lot of work was done to update media communications for all points of contact between the brand and the audience. Chosen tools and rules for design of materials will strengthen all the positive changes in the minds of consumert. We created modern form style with strong emotional message.
An important part of work was the development of brand documentation, the task of which is to inspire current and new contractors. And also to fix the rules of using corporate identity and to preserve identity in all points of brand communication.
Art-director: Ilya Tumaikin
Designer: Albina Khasanyanova, Natalia Simonova, Sergey Ryadovoy
Retouch: Konstantin Simonov
Copywriter: Mikhail Ankudinov, Maria Nikolaeva, Dmitriy Iordatiy
Project manager: Ekaterina Savelieva, Valeria Borovkova