Space has always attracted people’s attention, and space travel has found its embodiment in fantastic books and films. Many of us, being children, imagined how to fly in outer space and find more and more new worlds.
The idea of space adventure formed packaging basis. Each biscuit line is journey to a new taste. The cookie is a planet, which can be studied by the contents of package.
Applique helped us to create unique graphic style. The packaging details are cut from the cardboard and superimposed on each other, thereby creating a feeling of man-made thing. We have developed a character who travels through the universe of packaging to various planets and studies them.
Creative Director: Mikhail Ankudinov
Art-director: Ilya Tumaikin
Designer: Sergey Ryadovoy
Illustration: Albina Khasanyanova
3D, retouch: Konstantin Simonov
Project manager: Anna Raskova