UMMC-NFMP — Brand Identity

UMMC-NFMP — Brand Identity

21 April 2016

Ural mining and metallurgical company was founded in October 1999. In May 2007 company division was created, it united leading enterprises processing non-ferrous metals.

Today enterprises of “UMMC-NFMP” have equipment, which gives opportunity to make more than 80 thousands different products from 95 alloys brands according to European standards.

Agency task were development of visual identification of brand, communication media and also guidance on the use of elements of corporate identity. Command of FUNKY BUSINESS® developed the comprehensive system of branding in different commutation channels.

New identity of management company “UMMC-NFMP” is laconic, strict and tech. Company logo is shaped like a hexagon, it emphasizes the diversity of products, that were produced by plants belonging to the holding.

Creative director: Mikhail Ankudinov
Art-director: Ilya Tumaikin
Designers: Albina Khasanyanova, Konstantin Simonov
Project manager: Anna Raskova

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